Statistics overlay

ABSTRACT

A publisher web page is rendered at a client device from a publisher and the client device issues a request for traffic statistics data related to traffic content in the web page. The client device receives the traffic statistics data and overlays the traffic statistics data on the web page, e.g., proximate to the related traffic content in the web page.

This disclosure relates to web site statistics.

BACKGROUND

A web publisher is an entity, such as person or an enterprise, that hosts web pages or web sites that can be accessed over a network, such as the Internet. The publisher can monitor analytical data related to user visits and links to the publisher web pages or web sites. Example analytical data includes data related to domains and/or web sites from which visitors arrived and to which the visitors departed; traffic patterns, e.g., navigation clicks of visitors within the publisher's web site; visitor actions, e.g., purchases, filling out of forms, etc. and other actions that a visitor may take in relation to the publisher's web site. The analysis of such analytical data can, for example, inform the publisher of how the visitors found the publisher's web site and how the visitors interacted with the publisher's web site. With this understanding, the publisher can implement changes to increase revenue generation and/or improve the visitor experience. For example, a publisher can focus marketing resources on advertising campaigns, and/or identify web site bottlenecks that impede the visitor experience, and/or identify other publishers as potential partners for cross-linking, etc.

Analytical tools that facilitate the collection and analysis of such analytical data are available to publishers. An example analytical suite is Google Analytics, and which is available from Google, Inc., in Mountain View, Calif. One example analytical analysis feature is a site overlay report. A site overlay report can be prepared by the analytical suite, for example, and generate a representation of the web page with a visual representation of traffic statistics data displayed proximate to traffic content, e.g., web links, on the web page. For example, web links defined by the hypertext markup language (HTML) instructions of the web page can be identified and the cumulative number of clicks for each web link can be displayed adjacent each link when the web page representation is rendered.

SUMMARY

Disclosed herein are systems and methods for statistics overlays. In one implementation, an overlay for a web page is rendered on a client device having an analysis session directed to the web site of the publisher. The publisher web page can, for example, be received at the client device from the publisher and rendered at the client device, and the client device can request traffic data from a statistics server. The traffic data can be provided to the client device from the statistics server, and the client device can render graphical representations based on the traffic data proximate to traffic content in the web page.

In one implementation, a web page is rendered at a client device and the client device issues a request from the client device for traffic statistics data related to traffic content in the web page. The client device receives the traffic statistics data, and overlays the traffic statistics data on the web page.

In another implementation, traffic statistics session instructions are provided to a client device and a traffic statistics session is requested from a client device based on a rendering of a web page and execution of the traffic statistics session instructions by the client device. Traffic statistics data processing instructions are provided to the client device in response to the traffic statistics session request. The traffic statistics data processing instructions are configured to cause the client device to render traffic statistics data overlaid on related traffic content on the web page.

In another implementation, a system includes a data store storing distributable instructions that are executable by computer devices. The distributable instructions include traffic statistics session instructions and first traffic statistics instructions. The traffic statistics session instructions are configured to cause a computer device to issue a request for a web page, and the web page request includes a traffic statistics signal. The first traffic statistics instructions are configured to cause a computer device to request traffic statistics data and to generate overlay data for the traffic statistics data so that rendering of the web page and the overlay data displays the traffic statistics data on the web page.

In another implementation, a request for web page instructions for a web page from a publisher is processed to determine if the request for the web page instructions includes a traffic statistics signal. If the request for the web page instructions for the web page includes the traffic statistics signal, traffic statistics data for the web page are requested from a traffic statistics server. Overlay data is generated for the traffic statistics data so that rendering of the web page and the overlay data displays the traffic statistics data proximate to related traffic content in the web page.

These and other example implementations can, but need not necessarily include, one or more of the following features or advantages. In one implementation, a web page can be received from a publisher at a client device in native form, and additional processing can be performed at the client device to generate an overlay of traffic statistics data. In another implementation, additional processing can be performed at a publisher server before the web page is served to a requesting client device. The addition processing at the publisher server can provide additional web page instructions that upon execution by the client device generate an overlay of traffic statistics data. In both implementations, the native form of the web page can be preserved so that the underlying visitor experience, e.g., full functionality of all features of the webpage, is presented to a user of the client device rendering the web page.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an example environment for processing a statistics overlay.

FIG. 2 is a block diagram of another example environment for processing a statistics overlay.

FIG. 3 is a diagram of an example web page for instantiating a statistics session environment.

FIG. 4 is a diagram of an example publisher web page.

FIG. 5 is a diagram of the example publisher web page rendered in a statistics session environment.

FIG. 6 is a timing diagram of an example statistics overlay process.

FIG. 7 is a timing diagram of another example statistics overlay process.

FIG. 8 is a timing diagram of another example statistics overlay process.

FIG. 9 is a timing diagram of another example statistics overlay process.

FIG. 10 is flow diagram of an example client overlay process.

FIG. 11 is a flow diagram of an example client statistics session instantiation process.

FIG. 12 is a flow diagram of an example overlay data generation process.

FIG. 13 is a flow diagram of an example tracking statistics session process for a content item.

FIG. 14 is a block diagram of an example computer system that can be utilized to implement the systems and methods described herein.

DETAILED DESCRIPTION

FIG. 1 is a block diagram of an example environment 100 for processing a statistics overlay. The example environment 100 of FIG. 1 describes a client-side statistics overlay implementation. Statistics overlay processing can also be implemented on a publisher side, as shown and described with respect to FIG. 2. Other overlay processing distributions can also be used.

In one implementation, a statistics server 110 can, for example, be configured to track traffic statistics and analyze traffic statistics related to a publisher web site, such as an example publisher server 130. The traffic statistics can, for example, relate to visitor traffic from client devices, such as an example client device 150. Each of the statistics server 110, publisher sever 130 and the client device 150 can communicate over a network, such as a local area network (LAN), a wide area network (WAN), such as the Internet, or a combination of networks, such as wireless networks in communication with a WAN over a gateway device, for example. An example device (e.g., a computer system component) that can be utilized to implement the statistics server 110, the publisher server 130, and/or the client device 150 is shown in FIG. 14 below.

The statistics server 110 can, for example, receive traffic data from the publisher server 130 over a first data communication 102. Likewise, the statistics server 110 can, for example, receive traffic data related to the publisher server 130 from the client 150 over a second data communication 104. The data communications 102 and/or 104 can, for example, be facilitated by tracking software instructions that are executed at the publisher server 130 and/or at the client device 150, respectively. The traffic data received from the communications 102 and/or 104 can, for example, be processed by a statistics engine 112 and stored as statistics data 114. Example implementations for tracking and processing such traffic data are shown and described in U.S. Pat. No. 6,792,458, entitled “System and Method For Monitoring And Analyzing Internet Traffic,” and United States Patent Publication No. 2003/0208594, entitled “System and Method For Tracking Unique Visitors To A Website,” the disclosures of which are incorporated herein by reference. Other implementations for tracking and processing such traffic data can also be used.

The client device 150 can, for example, be a computer device including a web browser. Other client device 150 implementations can also be used, e.g., a mobile communication device, a set top box, or some other device executing network navigation software. In one implementation, the client device 150 can, for example, issue a web page request 152 to the publisher 130. In response, the publisher can return web page content instructions 132, e.g. a hypertext markup language (HTML) source document, to the client device 150. The web page content instructions 132 can, for example, include traffic content instructions 134 that define traffic content 142 and 144, e.g., web links, etc.

Upon execution by the client device 150, the web page content instructions 132 and the traffic content instructions 134 can cause the client device 150 to generate a web page 140 that includes traffic content 142 and 144 on a display device. Example traffic content include links to other web pages within the domain of the publisher server 130, links to other web sites, forms, dynamic traffic content, such as javascripts, or other traffic content that facilitates visitor interaction and/or navigation.

In one implementation, traffic statistics data 114 related to the traffic content 142 and 144 can be overlaid proximate, e.g., adjacent to, the traffic content 142 and 144. For example, traffic statistics data 114 in the form of the visual representations 143 and 145 and that is related to the traffic content 142 and 144 can be displayed proximate to the traffic content 142 and 144. Thus, if the traffic statistics data relates to navigation statistics, such as cumulative clicks for corresponding page links, then visual representations 143 and 145 of the magnitude of the cumulative clicks, e.g., weighted bars, can be displayed proximate to related page links 142 and 144 in the displayed web page 140.

In one implementation, the page content instructions 132 can include instructions 136 that can, for example, facilitate the processing of traffic statistics. In one implementation, an authorization process is utilized to ensure that a user of the client device 150 is authorized to access and view correspond statistics data 114 for the web page 140 defined by the web page content instructions 132. To access the corresponding statistics data 114 and to view the traffic statistics data representation 143 and 145 displayed proximate to the related traffic content 142 and 144, a user of the client device 150 can, for example, log into the statistics server 110 through an authentication engine 116. The authentication engine 116 can, for example store user data, such as a user identifier that identifies the user, an account identifier that identifies an enterprise of which the user is an employee, a user profile that stores various user authorizations, e.g., whether the user has access to certain statistics data, etc.

In one implementation, a successful login 118 authorizes the statistics server 110 to provide traffic statistics session instructions 120 to the client device 150. Execution of the traffic statistics session instructions 120 can, for example, cause the client device 150 to generate a graphical user interface from which the user may instantiate a traffic statistics session at the client device 150. An example graphical user interface from which the user may instantiate a traffic statistics session is show in FIG. 3 below. Other implementations, however, may also be used.

Upon the instantiation of a traffic statistics session for a web page, such as the web page 140 defined by the web page content instructions 132, the client device 150 can, for example, open a new browser window and send the page content request 152 to the publisher server 130. In an implementation, the page content request 152 includes a signal indicative a user's desire to review traffic statistics. For example, a traffic statistics signal can be included in the request. In one implementation, the signal is a token 153. Other signals or data can also be used.

In one implementation, the token 153 is a query parameter appended to the URL of the requested web page 140. The token 153 can, for example, be an encrypted token that includes the user identifier, the account identifier, the profile identifier, and can also include other information, such as a domain and/or host name, token expiration, etc. The token 153 can be utilized as an additional security feature to ensure that the statistics data 114 is provide only to the user that has established an authorized statistics session through the authentication engine 116.

In response to the page content request 152, the publisher server 130 can serve the web page content instructions 132 to the client device 150. In one implementation, the web page content instructions 132 can include instructions 136 that can, for example, include a reference, e.g., a function call, to a set of first traffic statistics instructions 160. For example, execution of the instruction 136 can generate a request as a function call, e.g., “ftsi( )” which calls the first traffic statistics instructions 160. The instructions 136 can be a code snippet that calls a set of instructions, such as a javascript, from the statistics server 110, such as:

<script src=“http://statistics_server_URL/ftsi.js” type=“text/javascript”>

</script>

<script type=“text/javascript”>

uacct=“acctid”;

process_traffic( );

</script>

The first traffic statistics instructions 160 can, for example, be received from the statistics server 110 and stored at the client system 150, such as in a cache associated with a web browser. In one implementation, the first traffic statistics instructions 160 can be subsequently served from the cache for subsequent function calls, and are again served when deleted from the cache or when updated at the statistics server 110.

The first traffic statistics instructions 160 can, for example, facilitate the provisioning of traffic data from the client device 150 to the statistics server 110 and/or the publisher server 130, e.g., the function process_traffic( ) may facilitate tracking of traffic data from the client device 150. In one implementation, the first traffic statistics instructions 160 can, for example, include instructions to determine whether the token 153 was included with the page content request 152. Upon a positive determination, the first traffic statistics instructions 160 can cause the client device 150 to request second traffic statistics instructions 170 from the statistics server 110. For example, the positive determination 162 of the presence of the token 153 can cause the first traffic statistics instructions 160 to generate a request 162 as function call, e.g., “stsi( )” which calls the second traffic statistics instructions 170. The request 162 can, for example, be implemented by a code snippet that calls the second traffic statistics instructions 170, such as a javascript, from the statistics server 110, e.g.:

<script src=“http://statistics_server_URL/stsi.js” type=“text/javascript”>

</script>

<script type=“text/javascript”>

uacct=“acctid”;

overlay( );

</script>

The request 162 can, for example, include the token 153. In an implementation, the authorization engine 116 can determine whether to validate the token 153 that is received in the request 162. Upon a successful validation 164 of the token 153, the statistics server 110 can provide the second traffic statistics instructions 170 to the client device 150. The second traffic statistics instructions 170 can, for example, be stored at the client system 150, such as in a cache associated with a web browser.

In one implementation, execution of the second traffic statistics instructions 170 can cause the client device 150 to identify the traffic content instructions 134 stored in the web page content instructions 132. The traffic content instructions 134 can, in turn, be utilized to identify the traffic content, e.g., traffic content 142 and 144, in the web page 140. Data related to the identified traffic content 142 and 144 can, for example, be provided to the statistics server 110 in a subsequent request 172. The related data can be used by the statistics server 110 to identify corresponding statistics data 114. The identified statistics data 114 can, for, example, be provided to the client device 150, at which time the second traffic statistics instructions 170 can generate overlay data 190.

In one implementation, rendering the overlay data 190 displays the traffic statistics data proximate to the related traffic content 142 and 144 in the web page 140. In another implement, rendering the overlay data 190 displays the traffic statistics data related to the related traffic content 142 and 144 in the web page 140, e.g., near border of the web page, in a separate iFrame, etc.

Example overlay data 190 can include a dynamic HTML script block that can, for example, be configured to display the traffic statistics data representations 143 and 145 proximate to the traffic content 142 and 144. Other overlay data types and/or instructions can also be used.

The authentication and traffic session token process described above can be used to implement several security layers to ensure that statistics data 114 related to web site and/or web pages of the publisher server 130 are protected. Additional security features can also be implemented, e.g., setting the token 153 to expire at the closing of the browser window generated upon instantiation of the traffic statistics session; by validating the token 153 against user account data stored at the statistics server 110; by requiring an additional password from the user upon instantiation of the statistics session; or by other security features.

In one implementation, the first traffic statistics instructions 160 and the second traffic statistics instructions 170 can, for example, be combined into a single set of traffic statistics instructions 180. In this implementation, traffic statistics data related to the identified traffic content instructions 134 can, for example, be provided to the statistics server 110 to identify corresponding statistics data 114 during the first request 162.

In another implementation, processing a statistics overlay can be implemented with fewer or even no security features. For example, authorizations based on the traffic statistics token 153 can be omitted; or a permanent token, e.g., a persistent cookie, can be stored on the client device 150 to enable overlaying of traffic statistics data 114 on the web page 140.

FIG. 2 is a block diagram of another example environment 200 for processing a statistics overlay. In the example environment 200, processing to overlay traffic statistics data 114 is performed at the publisher server 230.

In one implementation, a client device 250 can instantiate a statistics session as described with respect to FIG. 1 above. Upon receiving a page request 152 and a corresponding traffic statistics token 153, the publisher server 230 can be configured to execute first traffic statistics instructions 260. The first traffic statistics instructions 260 can, for example, be received from the statistics server 110 and stored at publisher system 230. The first traffic statistics instructions 260 can, for example, facilitate the provisioning of traffic data from the publisher server 230 to the statistics server 110. In another implementation, the traffic data can be provided to the statistics server 110 automatically, and the provision of such data is not dependent on first traffic statistics instructions 260.

In one implementation, the first traffic statistics instructions 260 can, for example, include instructions to determine whether the token 153 was included with the page content request 152. Upon a positive determination, the first traffic statistics instructions 260 can cause the publisher server 230 to request second traffic statistics instructions 270 from the statistics server 110.

The request 262 can, for example, include the token 153. In an implementation, the authorization engine 116 can determine whether to validate the token 153 that is received in the request 262. Upon a successful validation 264 of the token 153, the statistics server 110 can provide the second traffic statistics instructions 270 to the publisher server 230. The second traffic statistics instructions 270 can, for example, be stored at the publisher server 230.

In one implementation, execution of the second traffic statistics instructions 270 can cause the publisher server 230 to identify the traffic content instructions 134 stored in the web page content instructions 132. The traffic content instructions 134 can, in turn, be utilized to identify the traffic content, e.g., traffic content 142 and 144, in the web page 140. Data related to the identified traffic content instructions 134 can, for example, be provided to the statistics server 110 in a subsequent request 272 to identify corresponding statistics data 114. The identified statistics data 114 can, for example, be provided to the publisher server 230, at which time the second traffic statistics instructions 270 can generate overlay data 290.

The overlay data 290 can be provided to the client device 250 in response to the page content request 152. In one implementation, rendering the overlay data 290 at the client device 250 displays the traffic statistics data proximate to the related traffic content 142 and 144 in the web page 140. In another implement, rendering the overlay data 290 at the client device 250 displays the traffic statistics data related to the related traffic content 142 and 144 in the web page 140, e.g., near border of the web page, in a separate iFrame, etc.

Example overlay data 290 can include a dynamic HTML script block that can, for example, be configured to display the traffic statistics data 143 and 145 proximate to the traffic content 142 and 144. Other overlay data types and/or instructions can also be used.

As described with respect to FIG. 1, various levels of security features and instruction partitions can be implemented. For example, processing of the token 153 can be omitted; the first and second traffic statistics instructions 260 and 270 can be consolidated into a single set of instructions 280, etc.

Other processing distribution schemes can also be used. For example, the statistics server 110 can receive the web page instructions 132, generate corresponding overlay data 290, and provide the overlay data 290 to the client device 250. The client device 250 can, for example, receive the web page instructions from the publisher 230.

The timing diagrams of FIGS. 6-9 below illustrate example implementations of processing distributions that can be used to provide an overlay of traffic statistics data on a web page.

FIG. 3 is a diagram of an example web page 300 for instantiating a statistics session environment. The example web page 300 can be generated at a client device, such as the client device 150 or 250, in response to executing traffic statistics session instructions 120 received from the statistics server 110. The web page 300 includes a login/logout toggle command 310, user identification data 320, and one or more traffic statistics session links 330 and 340. The web page 300 can, for example, be served from the statistics server 110 after a user has logged into a user account.

The login/logout toggle command 310 can be selected to log in under the user account or logout. As shown, a user, User 1, as indicated by the user identification data 320 is currently logged into a statistics system, such as the statistics sever 110. The traffic statistics session links 330 and 340 can, for example, define a list of web pages or domains for which the publisher is tracking traffic statistics and for which the generation of an overlay of traffic statistics data is authorized.

In one implementation, the traffic statistics session links that are displayed correspond to web pages or web sites for which the logged-in user has access to view. For example, as shown in FIG. 3, the user User 1 is an employee of a publisher and has access to view an overlay of traffic statistics for the web sites defined by the traffic statistics session links 330 and 340. Another user that is an employee of the same publisher, however, may have different privileges, and thus upon logging into the statistics server 110 the other user may be presented different traffic statistics session links.

FIG. 4 is a diagram of an example publisher web page 400. The example web page 400 includes traffic content 402, 404, 406, 408, 410, 412, 414, 416 and 418. The traffic content 402, can, for example, link to another page within the domain of the example web page 400. The traffic content 404, 406, 408 and 410 can, for example, link to other web pages outside of the domain of the example web page 400. The traffic content 412 and 412 can, for example, include actuable items, such as radio buttons. The traffic content 416 can, for example, include a free-form text field. The traffic content 418 can, for example, be an image, the selection of which links to another web page related to the image. Other traffic content can also be used.

The example web page 400 can, for example, be accessed by typing in the URL at a client browser. Alternatively, the example web page 400 can be displayed upon an authentication failure, e.g., when the first traffic statistics instructions 160 or 260 do not detect a traffic statistics session token 153, or the traffic statistics session token 153 is not validated.

FIG. 5 is a diagram of the example publisher web page 400 rendered in a statistics session environment. The web page 400 of FIG. 5 can, for example, be rendered in the same manner as in FIG. 4, e.g., in native form at a client device 150 or 250. In this example, traffic statistics data 503, 505, 507, 509, 511, 513, 515, 517 and 519 are visually represented proximate to corresponding traffic content 402, 404, 406, 408, 410, 412, 414, 416 and 418.

The statistics session environment in which the web page 400 is rendered can, for example be instantiated by selection of the corresponding traffic statistics session link 340 of FIG. 3. In response to selecting the traffic statistics session link 340, a client device can, for example, issue a request to a publisher server for the web page 400, and append a traffic statistics token 501, e.g., the encrypted token tsst=a893fcde30087ee2234660 to the request for the web page 400. The traffic statistics data can, for example, include one or more visual indicia of a traffic statistic, e.g., number of clicks for a corresponding link; a percentage of clicks with respect to all clicks on the web page 400; a conversion rate for a goal as defined by a user, etc.

In one implementation, selection of the traffic statistics data, e.g., selection of traffic statistics data 511, can display additional detail related to the selected traffic statistics data. For example, the pop-up box 520 indicates the page within the domain to which the traffic content 410 links, e.g., review.php, the number of total clicks on traffic content 410, e.g., 16, and the conversion rate, e.g., 20%, indicating that the publisher has only achieved 20% of the publisher's goal of directing at least 80 visitors to the page review.php. Other traffic statistics data can also be displayed.

FIG. 6 is a timing diagram 600 of an example statistics overlay process. The timing diagram 600 depicts processes and actions associated with a client device 602, a statistics server 604, and a publisher server 606 in an example implementation as time elapses downward along a vertical axis.

At a time t1, the client device 602 initiates a login process for a user login, and at a time t2, the statistics server 604 authenticates and confirms the login.

At a time t3, the statistic server 604 provides statistics session instructions, such as the instructions 120 of FIG. 1. The client device 602 executes the statistics session instructions, and at a time t4, the client device 602 issues a request for a web page to a publisher server 606. For example, at the time t4, a user of the client device 602 may select a traffic statistics session link, such as one of the traffic statistics session links 330 or 340 of FIG. 3.

At a time t5, the publisher server 606 provides the requested web page to the client device 602, and the client device 602 performs a session token identification process. For example, the first traffic statistics instructions 160 can be executed to perform a session token identification process. If a session token is not identified, then the client device 602 can render the page without overlaying any traffic statistics data.

If, however, a session token is identified, then at a time t6, the client device 602 requests statistics instructions from the statistics server 604. For example, the client device 602 can request the second traffic statistics instructions 170. The session token can be passed to the statistics server 604 with the request.

The statistics server 604 performs an authentication process, and if the session token is authenticated, then at time t7 the statistics instructions are provided to the client device 602. The client device 602 can, for example, execute the statistics instructions to identify traffic content instructions in the web page.

At a time t8, the client device 602 can issue a request to the statistics server 604 for traffic statistics data corresponding to the identified traffic content instructions, and at a time t9 the statistics server 604 can provide the requested statistics data to the client device 602. The client device 602 can render the statistics data and overlay the traffic statistics data (e.g., proximate to the related traffic content in the web page) at the time t10.

FIG. 7 is a timing diagram 700 of another example statistics overlay process. The timing diagram 700 depicts processes and actions associated with a client device 702, a statistics server 704, and a publisher server 706 in an example implementation as time elapses downward along a vertical axis.

At a time t1, the client device 702 initiates a login process for a user login, and at a time t2, the statistics server 704 authenticates and confirms the login.

At a time t3, the statistic server 704 provides statistics session instructions, such as the instructions 120 of FIG. 1. The client device 702 executes the statistics session instructions, and at a time t4, the client device 702 issues a request for a web page to a publisher server 706. For example, at the time t4, a user of the client device 702 may select a traffic statistics session link, such as one of the traffic statistics session links 330 or 340 of FIG. 3.

The publisher server 706, upon receiving the web page request, performs a session token identification process. For example, the first traffic statistics instructions 260 can be executed to perform a session token identification process. If a session token is not identified, then the publisher server 704 can provide the requested web page to the client device 702, in which case the web page is rendered without an overlay of traffic statistics data.

If, however, a session token is identified, then at a time t5, the publisher server 706 requests statistics instructions from the statistics server 704. For example, the publisher server 706 can request the second traffic statistics instructions 270. The session token can be passed to the statistics server 704 with the request.

The statistics server 704 performs an authentication process, and if the session token is authenticated, then at time t6 the statistics instructions are provided to the publisher server 706. The publisher server 706 can, for example, execute the statistics instructions to identify traffic content instructions in the web page.

At a time t7, the publisher server 706 can issue a request to the statistics server 704 for traffic statistics data corresponding to the identified traffic content instructions, and at a time t8 the statistics server 704 can provide the requested statistics data to the publisher server 706. The publisher server 706 can generate overlay data, such as overlay data 290, and at a time t9 can provide the web page and overlay data to the client device 704 for rendering.

In another implementation, the publisher server 706 can first provide the requested web page, and can provide the overlay data in a separate communication once the overlay data is generated.

FIG. 8 is a timing diagram 800 of another example statistics overlay process. The timing diagram 800 depicts processes and actions associated with a client device 802, a statistics server 804, and a publisher server 806 in an example implementation as time elapses downward along a vertical axis. In the implementation of FIG. 8, the statistics server 804 can, for example, generate a proxy request on behalf of the client device 802. Accordingly, the client device 802 need not directly request the web page from the publisher server 806.

At a time t1, the client device 802 initiates a login process for a user login, and at a time t2, the statistics server 804 authenticates and confirms the login.

At a time t3, the client device 802 requests an overlay report from the statistics sever 804. At a time t4, the statistics server 804 generates a proxy request on behalf of the client device 802 to the publisher server 806.

At a time t5, the publisher server 806 provides the requested web page to the client device 802, and the client device 802 performs a session token identification process. For example, the first traffic statistics instructions 160 can be executed to perform a session token identification process. If a session token is not identified, then the client device 802 can render the page without overlaying any traffic statistics data.

If, however, a session token is identified, then at a time t6, the client device requests statistics instructions from the statistics server 804. For example, the client device 802 can request the second traffic statistics instructions 170. The session token can be passed to the statistics server 604 with the request.

The statistics server 804 performs an authentication process, and if the session token is authenticated, then at time t7 the statistics instructions are provided to the client device 802. The client device 802 can, for example, execute the statistics instructions to identify traffic content instructions in the web page.

At a time t8, the client device 802 can issue a request to the statistics server 804 for traffic statistics data corresponding to the identified traffic content instructions, and at a time t9 the statistics server 804 can provide the requested statistics data to the client device 802. The client device 802 can render the statistics data and overlay the traffic statistics data (e.g., proximate to the related traffic content in the web page) at the time t10.

FIG. 9 is a timing diagram 900 of another example statistics overlay process. The timing diagram 900 depicts processes and actions associated with a client device 902, a statistics server 904, and a publisher server 906 in an example implementation as time elapses downward along a vertical axis. In the implementation of FIG. 9, the statistics server 804 can, for example, generate a proxy request on behalf of the client device 802. Accordingly, the client device 802 need not directly request the web page from the publisher server 806.

At a time t1, the client device 902 initiates a login process for a user login, and at a time t2, the statistics server 904 authenticates and confirms the login.

At a time t3, the client device 902 requests an overlay report from the statistics sever 904. At a time t4, the statistics server 904 generates a proxy request on behalf of the client device 902 to the publisher server 906.

The publisher server 906, upon receiving the web page request, performs a session token identification process. For example, the first traffic statistics instructions 260 can be executed to perform a session token identification process. If a session token is not identified, then the publisher server 904 can provide the requested web page to the client device 902, in which case the web page is rendered without an overlay of traffic statistics data.

If, however, a session token is identified, then at a time t5, the publisher server 906 requests statistics instructions from the statistics server 904. For example, the publisher server 906 can request the second traffic statistics instructions 270. The session token can be passed to the statistics server 904 with the request.

The statistics server 904 performs an authentication process, and if the session token is authenticated, then at time t6 the statistics instructions are provided to the publisher server 906. The publisher server 906 can, for example, execute the statistics instructions to identify traffic content instructions in the web page.

At a time t7, the publisher server 906 can issue a request to the statistics server 904 for traffic statistics data corresponding to the identified traffic content instructions, and at a time t8 the statistics server 904 can provide the requested statistics data to the publisher server 906. The publisher server 906 can generate overlay data, such as overlay data 290, and at a time t9 can provide the web page and overlay data to the client device 904 for rendering.

FIG. 10 is flow diagram of an example client overlay process 1000. The process 1000 can, for example, be implemented in a client device, such as the client device 150 of FIG. 1.

Stage 1002 receives a web page from a publisher server at a client device. For example, the client device 150 can receive the page content instructions 132 from the publisher server 130.

Stage 1004 renders the web page at the client device. For example, the client device 150 can generate the web page 140 based on the page content instructions 132.

Stage 1006 issues a request from the client device for traffic statistics data related to traffic content in the web page. For example, the client device 150 can request traffic statistics data related to the traffic content 142 and 144. In one implementation, the request can be subject to one or more security protocols at the statistics server 110. In one implementation, execution of the first and second traffic statistics instructions 160 and 170 can cause the client device 150 to generate the request.

Stage 1008 receives at the client device the traffic statistics data. For example, the client device can receive traffic statistics data related to the traffic content 142 and 144.

Stage 1010 overlays the traffic statistics data (e.g., proximate to the related traffic content) on the web page. For example, the client device 150, executing the second traffic statistics instructions 170, can overlay traffic statistics data 143 and 145 proximate to the traffic content 144 and 146.

FIG. 11 is a flow diagram of an example client statistics session instantiation process 1100. The process 1100 can, for example, be implemented in a client device, such as the client device 150 of FIG. 1 or the client device 250 of FIG. 2.

Stage 1102 issues a request from the client device to the publisher server for the web page. For example, the client device 150 can issue a request 152 to the publisher server for a web page when a user of the client device 150 selects one of the traffic statistics session links 330 or 340.

Stage 1104 includes traffic statistics signal with the request for the web page. In one implementation, the signal can include a traffic statistics token with the request for the web page. For example, the client device 150, executing the traffic statistics session instructions 120, can append a token 153 to the request 152.

FIG. 12 is a flow diagram of an example overlay data generation process 1200. The process 1200 can, for example, be implemented in a client device, such as the client device 150 of FIG. 1.

Stage 1202 identifies traffic content in web page. For example, the client device 150, executing the second traffic statistics instructions 170, can identify traffic content from the instructions 134 that are included in the page content instructions 132.

Stage 1204 generates overlay data. For example, the client device 150, executing the second traffic statistics instructions 170, can generate overlay data 190.

Sage 1206 displays the traffic statistics data (e.g., proximate to traffic content) based on the overlay data. For example, the client device 150 can render the web page 140 and display the traffic statistics data 143 and 145 proximate to the traffic content 142 and 144.

FIG. 13 is a flow diagram of an example tracking statistics session process 1300 for a content item. The process 1300 can, for example, be implemented in a client device, such as the client device 150 of FIG. 1, or in a publisher server, such as the publisher server 230 of FIG. 2.

Stage 1302 processes a content item request. For example, the client device 150 can generate a content item request to a publisher server 130. Likewise, a publisher server 230 can receive a content item request from a client 250.

Stage 1304 determines whether the request includes a signal indicating a desire to see traffic statistics. In one implementation the signal includes a session token that is included in the content item request. For example, the client device 150, executing the first traffic statistics instructions 160, or a combined set traffic statistics instructions 180, can determine whether a session token is identified in the content item request. Likewise, the publisher server 230, executing the first traffic statistics instructions 260, or a combined set traffic statistics instructions 280, can determine whether a session token is identified in the content item request.

If stage 1304 determines that a signal is identified in the content item request, then stage 1306 issues a request for tracking statistics data related to the content item. For example, the client device 150, executing the first traffic statistics instructions 160, can request the second traffic statistics instructions 170. Upon receiving the second traffic statistics instructions 170, the client device 150 can execute the second traffic statistics instructions 170 to request the tracking statistics data. Alternatively, the client device 150, executing a combined set of traffic statistics instructions 180, can request the tracking statistics data.

Likewise, the publisher server 230, executing the first traffic statistics instructions 260, can request the second traffic statistics instructions 270. Upon receiving the second traffic statistics instructions 270, the publisher server 230 can execute the second traffic statistics instructions 270 to request the tracking statistics data. Alternatively, the publisher server 230, executing a combined set traffic statistics instructions 280, can request the tracking statistics data.

Stage 1308 receives the tracking statistics data and generates overlay data. For example, the client device 150, executing the second traffic statistics instructions 170, or a combined set traffic statistics instructions 180, can generate the overlay data 190. Likewise, the publisher server 230, executing the second traffic statistics instructions 270, or a combined set traffic statistics instructions 280, can generate the overlay data 290.

After stage 1308, or if a signal is not identified in stage 1304, stage 1310 performs any additional subsequent processing, e.g., rending a web page and any overlay data in a client device, or transmitting the web page and overlay data to a client device.

FIG. 14 is a block diagram of an example computer system 1400 that can be utilized to implement the systems and methods described herein. The architecture of the system 1400 can, for example, be used to implement a computer client, a computer server, or some other computer device.

The system 1400 includes a processor 1410, a memory 1420, a storage device 1430, and an input/output device 1440. Each of the components 1410, 1420, 1430, and 1440 can, for example, be interconnected using a system bus 1450. The processor 1410 is capable of processing instructions for execution within the system 1400. In one implementation, the processor 1410 is a single-threaded processor. In another implementation, the processor 1410 is a multi-threaded processor. The processor 1410 is capable of processing instructions stored in the memory 1420 or on the storage device 1430.

The memory 1420 stores information within the system 1400. In one implementation, the memory 1420 is a computer-readable medium. In one implementation, the memory 1420 is a volatile memory unit. In another implementation, the memory 1420 is a non-volatile memory unit.

The storage device 1430 is capable of providing mass storage for the system 1400. In one implementation, the storage device 1430 is a computer-readable medium. In various different implementations, the storage device 1430 can, for example, include a hard disk device, an optical disk device, or some other large capacity storage device.

The input/output device 1440 provides input/output operations for the system 1400. In one implementation, the input/output device 1440 can include one or more of a network interface devices, e.g., an Ethernet card, a serial communication device, e.g., and RS-232 port, and/or a wireless interface device, e.g., and 802.11 card. In another implementation, the input/output device can include driver devices configured to receive input data and send output data to other input/output devices, e.g., keyboard, printer and display devices 1460.

The apparatus, methods, flow diagrams, and structure block diagrams described in this patent document may be implemented in computer processing systems including program code comprising program instructions that are executable by the computer processing system. Other implementations may also be used. Additionally, the flow diagrams and structure block diagrams described in this patent document, which describe particular methods and/or corresponding acts in support of steps and corresponding functions in support of disclosed structural means, may also be utilized to implement corresponding software structures and algorithms, and equivalents thereof.

While this specification contains many specific implementation details, these should not be construed as limitations on the scope of any invention or of what may be claimed, but rather as descriptions of features that may be specific to particular embodiments of particular inventions. Certain features that are described in this specification in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a subcombination or variation of a subcombination.

Similarly, while operations are depicted in the drawings in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order, or that all illustrated operations be performed, to achieve desirable results. In certain circumstances, multitasking and parallel processing may be advantageous. Moreover, the separation of various system components in the embodiments described above should not be understood as requiring such separation in all embodiments, and it should be understood that the described program components and systems can generally be integrated together in a single software product or packaged into multiple software products.

Recitation of elements or structures above in a particular order or according to a particular reference of “first,” “second,” etc. does not limit the invention to a corresponding order in the claims. Elements recited in particular order or a particular reference of “first,” “second,” etc. in a claim may be supported an element or structure in the written description above that is not likewise referenced in the same particular order or according to the same particular reference of “first,” “second,” etc.

This written description sets forth the best mode of the invention and provides examples to describe the invention and to enable a person of ordinary skill in the art to make and use the invention. This written description does not limit the invention to the precise terms set forth. Thus, while the invention has been described in detail with reference to the examples set forth above, those of ordinary skill in the art may effect alterations, modifications and variations to the examples without departing from the scope of the invention. 

1. A method, comprising: receiving, at a client device and from a publisher server, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics server that is different from the publisher server; rendering, at the client device, the web page using the web page content instructions received from the publisher server; identifying, at the client device and using the traffic statistics instructions received from the statistics server, traffic content items in the web page, each of the traffic content items being a content item displayed on the web page that facilitates navigation from the web page or that facilitates interaction with the web page; issuing, from the client device and using the traffic statistics instructions received from the statistics server, a request for traffic statistics data related to one or more of navigations through the traffic content items or visitor interactions with the traffic content items; receiving, at the client device, the traffic statistics data related to the navigations through the traffic content items or the visitor interactions with the traffic content items; generating overlay data at the client device, the overlay data including the traffic statistics data formatted and to appear, upon subsequent display, as adjacent to the traffic content items to which the traffic statistics data are related; applying the generated overlay data to the web page, including rendering the generated overlay data subsequent to the rendering of the web page such that the generated overlay data display the traffic statistics data adjacent to the traffic content items to which the traffic statistics data are related; and preserving an appearance of the rendered web page underlying the overlay data while applying the generated overlay data to the web page.
 2. The method of claim 1, comprising: instantiating a traffic statistics session at the client device; issuing a request from the client device to the publisher server for the web page; and including a signal with the request indicating the request for traffic statistics for the web page.
 3. The method of claim 2, wherein: including the signal with the request indicating the request for traffic statistics for the web page comprises: appending a traffic statistics token to the request for the web page.
 4. The method of claim 1, comprising: determining if a request from the client device to the publisher server for the web page includes a traffic statistics signal; and issuing the request from the client device for traffic statistics data related to the traffic content included in the web page only if the request from the client device to the publisher server for the web page includes the traffic statistics signal.
 5. The method of claim 4, wherein: the traffic statistics signal comprises a session token.
 6. The method of claim 1, wherein: rendering the web page comprises: determining if a request from the client device to the publisher server for the web page includes a traffic statistics signal; and if the request from the client to the publisher server for the web page includes the traffic statistics signal, issuing the request from the client device for the traffic statistics data related to traffic content in the web page.
 7. The method of claim 6, wherein: applying the generated overlay data to the web page comprises: generating visual representations of traffic statistics adjacent to the related traffic content items in the web page.
 8. The method of claim 7, wherein: generating visual representations of traffic statistics adjacent to the related traffic content items in the web page comprises: generating visual representations of navigation statistics adjacent to related page links in the web page.
 9. The method of claim 8, wherein: generating visual representations of traffic statistics adjacent to the related traffic content items in the web page comprises: generating visual representations of click statistics adjacent to related page links in the web page.
 10. The method of claim 1, wherein: receiving the web page content instructions comprises: receiving the web page in native form from the publisher server.
 11. A method, comprising: identifying, at a statistics server device, traffic statistics session instructions for a client device; receiving a traffic statistics session request for a web page from the client device based on a rendering of the web page and execution of the traffic statistics session instructions by the client device, the web page being rendered and the traffic statics session instructions being requested from the statistics server device by the client device in response to execution of web page content instructions received by the client device from a publisher device that is different from the statistics server device, the web page including a traffic content item that is to be displayed on the web page and to facilitate navigation from the web page or interaction with the web page; and providing traffic statistics data processing instructions to the client device in response to the traffic statistics session request, the traffic statistics data processing instructions to cause the client device to perform operations comprising: requesting traffic statistics data from the statistics server device, the traffic statistics data relating to navigations through the traffic content item or visitor interactions with the traffic content item; generating overlay data, the overlay data including the traffic statistics data formatted and to appear, upon subsequent display, as adjacent to the traffic content item to which the traffic statistics data are related, applying the generated overlay data to the web page, including providing the generated overlay data for rendering, subsequent to the rendering of the web page so that the generated overlay data display the traffic statistics data adjacent to the traffic content items to which the traffic statistics data are related; and wherein an appearance of the rendered web page underlying the overlay data is preserved while applying the generated overlay data to the web page.
 12. The method of claim 11, comprising: receiving a traffic statistics data request for the web page from the client device based on the traffic statistics data processing instructions; and providing the traffic statistics data to the web page in response to the request.
 13. The method of claim 11, comprising: authenticating the traffic statistics session request received from the client device; and providing the traffic statistics processing instructions to the client device only upon a positive authentication.
 14. A system, comprising: one or more computer devices, to perform operations comprising: receiving, at a client device and from a publisher server, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics server that is different from the publisher server; rendering, at the client device, the web page received from the publisher server; identifying, at the client device and using the traffic statistics instructions received from the statistics server, traffic content items in the web page, each of the traffic content items being a content item displayed on the web page that facilitates navigation from the web page or that facilitates interaction with the web page; issuing, from the client device and using the traffic statistics instructions received from the statistics server, a request for traffic statistics data related to one or more of navigations through the traffic content items or visitor interactions with the traffic content items; receiving, at the client device, the traffic statistics data related to the navigations through the traffic content items or the visitor interactions with the traffic content items; generating overlay data at the client device, the overlay data including the traffic statistics data formatted and to appear, upon subsequent display, as adjacent to the traffic content items to which the traffic statistics data are related; applying the generated overlay data to the web page, including rendering the generated overlay data subsequent to the rendering of the web pare such that the generated overlay data display the traffic statistics data adjacent to the traffic content items to which the traffic statistics data are related; and preserving an appearance of the rendered web page underlying the overlay data while applying the generated overlay data to the web page.
 15. The system of claim 14, the operations comprising: receiving, at the client device and from the publisher server, web page content instructions configured to cause the client device to render the web page and request the traffic statistics instructions from the statistics server.
 16. The system of claim 14, comprising: a statistics engine configured to receive traffic statistics data from client devices and to provide traffic statistics data in response to requests for traffic statistics data.
 17. The system of claim 16, wherein: the traffic statistics instructions upon execution by a computer device cause the computer device to provide traffic statistics data to the statistics engine.
 18. The system of claim 14, the operations comprising: instantiating a traffic statistics session at the client device; issuing a request from the client device to the publisher server for the web page; and including a signal with the request indicating the request for traffic statistics for the web page.
 19. The system of claim 18, wherein: the traffic statistics comprise score statistics.
 20. The system of claim 14, wherein: the traffic content item includes a web link.
 21. Program code stored on a non-transient storage device, the program code to cause a computer processing system to perform operations comprising: receiving, at a client device and from a publisher server, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics server that is different from the publisher server; rendering, at the client device, the web page received from the publisher server; identifying, at the client device and using traffic statistics instructions received from the statistics server, traffic content items in the web page, each of the traffic content items being a content item displayed on the web page that facilitates navigation from the web page or that facilitates interaction with the web page; issuing, from the client device and using the traffic statistics instructions received from the statistics server, a request for traffic statistics data related to one or more of navigations through the traffic content items or visitor interactions with the traffic content items; receiving, at the client device, the traffic statistics data related to the navigations through the traffic content items or the visitor interactions with the traffic content items; generating overlay data at the client device, the overlay data including the traffic statistics data formatted and to appear, upon subsequent display, as adjacent to the traffic content items to which the traffic statistics data are related; applying the generated overlay data to the web page, including rendering the generated overlay data subsequent to the rendering of the web page such that the generated overlay data display the traffic statistics data adjacent to the traffic content items to which the traffic statistics data are related; and preserving an appearance of the rendered web page underlying the overlay data while applying the generated overlay data to the web page.
 22. The program code of claim 21, the operations comprising: receiving, at the client device and from the publisher server, web page content instructions configured to cause the client device to render the web page and request the traffic statistics instructions from the statistics server.
 23. The program code of claim 21, the operations comprising: instantiating a traffic statistics session at the client device; issuing a request from the client device to the publisher server for the web page; and including a signal with the request indicating the request for traffic statistics for the web page.
 24. The program code of claim 23, wherein: including the signal with the request indicating the request for traffic statistics for the web page comprises: appending a traffic token to the request for the web page.
 25. The program code of claim 21, the operations comprising: determining if a request from the client device to the publisher server for the web page includes a traffic statistics signal; and issuing the request from the client device for traffic statistics data related to the traffic content included in the web page only if the request from the client device to the publisher server for the web page includes the traffic statistics signal.
 26. A system, comprising: means for receiving, at a client device and from a publisher server, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics server that is different from the publisher server; means for rendering, at the client device, the web page received from the publisher server; means for identifying, at the client device and using the traffic statistics instructions received from the statistics server, a traffic content item in the web page, the traffic content being a content item displayed on the web page that facilitates navigations from the web page or interactions with the web page; means for issuing, from the client device and using the traffic statistics instructions received from the statistics server, a request for traffic statistic data related to navigations through the traffic content item or visitor interactions with the traffic content item; means for receiving the statistic data; means for generating overlay data, the overlay data including the statistics data; means for applying the generated overlay data to the web page, including rendering the generated overlay data subsequent to rendering the web page underlying the overlay data such that the generated overlay data display the traffic statistics data adjacent to the traffic content item to which the traffic statistics data are related; and means for preserving an appearance of the rendered web page underlying the overlay data while applying the generated overlay data to the web page.
 27. A method, comprising: receiving, at a client device and from a publisher device, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics device that is different from the publisher device; the web page including a traffic content item of the web page, the traffic content item facilitates navigations from the web page or interactions with the web page; issuing, from the client device and using the web page content instructions, a request for the traffic statistics instructions to the statistics device; receiving, at the client device, the traffic statistics instructions from the statistics device, identifying, at the client device and using the traffic statistics instructions, the traffic content item; requesting, at the client device and using the traffic statistics instructions, traffic statistics data, the traffic statistics data being related to navigations through the traffic content item or visitor interactions with the traffic content item; rendering representations of the traffic statistics data subsequent to rendering the web page including providing the traffic statistics data for display adjacent to the traffic content item in the web page; and preserving an appearance of the rendered web page while displaying the representations of the traffic statistics data on the web page.
 28. The method of claim 27, wherein: the traffic statistics instructions comprise overlay processing instructions.
 29. Program code stored on a non-transient storage device, the program code to cause a computer processing system to perform operations comprising: receiving, at a client device and from a publisher server, web page content instructions to cause the client device to render a web page and request traffic statistics instructions from a statistics server that is different from the publisher server the web page including a traffic content item of the web page, the traffic content item facilitates navigations from the web page or interactions with the web page; sending from the client device to the statistics server and using the web pare content instructions, a request for the traffic statistics instructions; receiving, at the client device and from the statistics server the traffic statistics instructions; identifying, at the client device and using the traffic statistics instructions, the traffic content item; requesting, at the client device and using the traffic statistics instructions, traffic statistics data related to navigations through the traffic content item or visitor interactions with the identified traffic content item; rendering representations of the traffic statistics data subsequent to rendering the web page, including providing the traffic statistics data for display adjacent to the traffic content item in the web page; and preserving an appearance of the rendered web page while displaying the representations of the traffic statistics data on the web page.
 30. The program code of claim 29, wherein the publisher server is distinct from the statistics server.
 31. The program code of claim 29, wherein the traffic content item includes a web link. 